Krispy Kreme go Nuts(ella): A digital engagement strategy

Digital engagement is concerned with sparking a conversation online through the use of social media platforms, one of the most recent model cases being Krispy Kreme.

To read more on my critique of both their unplanned and planned stunt click the prezi link below…

http://prezi.com/tiv1idfdo4jd/?utm_campaign=share&utm_medium=copy&rc=ex0share

 

krispykreme-4

http://www.thedrum.com/news/2016/05/09/live-krispy-kremes-hole-wall-drum-discovers-new-nutella-doughnut

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